Bearbottom Clothing: Transforming a men's clothing line into a brand

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As the Chief Marketing Officer for Bearbottom Clothing, I defined our brand through brand messaging, acquisition, retargeting, CRM, and product development. I utilized tools like Shopify, Google Analytics, Adwords, Adobe CC, and the Facebook Power Editor to increase brand awareness and sales. Whether I was working solo or managing a team of student interns, I loved turning ideas into actionable revenue driving executions. The opportunity to grow a socially responsibly company, that provides good paying jobs and free clothing to the people of Bangladesh, was something for which I will always be grateful.

This role required me to be a jack-of-all-trades and I'd love to tell you more. Feel free to reach out with my info below, I'd love to chat.

My work

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  • New York, New York
  • +1 561-859-4973
  • jdfires@gmail.com

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